Full Training: How To Book An Extra 300+ Qualified Sales Calls Over The Next 120 Days For Your B2B Offer

This is SPECIFICALLY for anyone who helps other businesses (B2B).
Example: B2B Coach | Agency Owner | B2B Consultant | HT B2B SaaS | B2B Services

How many more sales calls could you book, if every single day, you had 100+ NEW DMs (from your ideal client) INTERESTED in your high-ticket offer, responding like this?
These are NOT Responses to DMs like "hey, quick question".
They are responses to a DIRECT Offer "We can do X for you"

My Story With Lead Generation
I'm Giovann Cristiano, Founder & CEO of Hybrid Acquisition, and since 2022, I've sold all kind of offers relating to lead-gen: From DIY courses, to DWY Consulting to fully DFY services.
And before building this system, It was a nightmare signing clients…

First, I tried manually sending cold outreach
I WAS consistently book sales calls, BUT, there was problems that came with it:
  • I would spend 8+ hours sending DMs & emails
  • All sales calls would be incredibly disrespectful and uneducated
  • Accounts in spam, scraping leads, a bunch of things a founder/CEO should NOT do.

Then, I tried posting content
Just like outreach, it came with its problems:
  • With outreach, the more DMs I send, the more calls I booked, guaranteed.
  • With content, some days I would book ZERO calls.
  • AND, at the end of the day, I was just a slave to the social platforms.

Finally, I tried investing into paid ads
Once again, even ads had their own problems
  • Just like outreach, the leads were VERY cold and uneducated.
  • Just like content, I was still at the mercy of the Facebook/Google.
  • AND, I had to risk $5-10K to test enough campaigns to make the ads succeed.

Until I Realised…Every One Of The 3 Worked:
  1. Cold Outreach was the cheapest and most consistent out of the 3.
  1. Content gave me the highest quality, pre-sold leads
  1. Paid Ads gave me the easiest path to scaling past $100k/mo
But Also, All Of Them Had Massive Flaws:
  1. I didn't want to spend the rest of my life on a screen sending cold DMs
  1. I didn't want to wait 6-24 months for some virality.
  1. I couldn't afford to gamble thousands of dollars for an ad campaign.
What I needed was all the GOOD, without the BAD.
Or in other words, a HYBRID. Which led to me creating this "Hybrid Acquisition" model

The New Way: Hybrid Acquisition (3-Steps)
  • First, I needed a consistent way to generate attention, without my time or $ (Outreach)
  • Then, I needed a way to educate that attention, so they would be pre-sold. (Content)
  • Finally, once I started making $, I needed a predictable way to scale with no guessing (Ads)

The rest of this training is SPECIFICALLY going to break down how this system works and how we get 1,000+ Warm DMs a month for every $0.96c I put into this machine, and EDUCATED sales calls as cheap as $20.
And no, it doesn't just work for us…
The rest of this training is SPECIFICALLY going to show you how to Install this.

Step 1: Get People To Know You Exist (Outreach)
Every day, you NEED NEW people finding out that you exist.
This is the FIRST and MOST important part of the whole client acquisition system.
  • Let's say you had a $500/mo VA that gets 3 Warm DMs per hour, for 8 hours a day.

Warm DM: A prospect that has been educated and is actively showing interest in finding out more about your offer. Example: Yes, tell me more, sure, sounds good, etc.
That's 120 Inbound DMs a week (Mon-Fri), or 480 DMs a month, for $500/mo
Or in other words, You are getting 1 warm DM for every $1.04
We've optimised ours a bit more so we're around the $0.96c mark
Compare This To Traditional Outreach, Content, Or Ads.

#1: It Is FASTER than traditional outreach/content/ads
  • YOU are not doing the outreach, you're just handling the interested leads.
  • You don't need to wait 6+ months until you get some organic traction.
  • You don't need to wait weeks until you get enough data from ads.

#2: It Is SAFER
  • With this system, the absolute worst you'll lose is a few inboxes/accounts.
  • Compare that to losing your entire YouTube channel or Ad Account.
  • Compare that to ad or content platforms randomly changing their complience policies.

#3: It is PRIVATE:
  • The second you have a successful ad, what stops anyone from copying it?
  • The second you make a viral YouTube video, what stops anyone from copying it?
  • The most one can copy here is the opener (without seeing the entire infrastructure)

#4: It Is PERSONALISED
  • With content and ads, you are broadcasting 1:many.
  • With this outreach, you literally create a 1:1 experience.

#5: It turns you into an OWNER:
  • Private equity firms LOVE businesses that don't rely on the founder's face.
  • They also LOVE businesses that need an algorithm to be nice to help them out.
  • PS. Even if you don't want to sell, it still helps making a business EXITABLE.

Step 2: Get People To Trust You (Content)
  • Cold outreach generates the leads, but does NOT sell them.
  • So, the next step of the Hybrid model is to EDUCATE them.
Which one would you rather? (Let's assume $5K Offer & $1.50 Lead Cost)

Scenario 1 (No Trust)
  • 10% of Leads book a call
  • 60% show up to the call
  • 20% close on the call
  • 20% AOV
  • $125 CAC for $1,000

Scenario 2 (Trust)
  • 1% of leads book a call
  • 90% show up to the call
  • 80% close on the call
  • 90% AOV
  • $208 CAC for $4,500
This doesn't consider that scenario one clients:
  • Take the MOST time/money to deliver (which DIRECTLY lowers cash)
  • Ask for refunds/chargeback MORE (which DIRECTLY lowers cash)
  • Give more bad reviews (which indirectly lower cash)
While also considering scenario two clients:
  • Take the LEAST time/money to deliver (which DIRECTLY raises cash)
  • Buy MORE of what you sell (which DIRECTLY raises cash)
  • REFER your business to others (which DIRECTLY raises cash)
  • Give more GOOD reviews (which indirectly raises cash)
So really, it's more of X2-3 Cash ROI vs X50 Cash ROI
Which is why, once you generate attention, you need to get it to trust you.

How Trust Building Works
I am going to walk you through a process that you NEED to understand to sign more clients.
In order for anyone to ever give you money, they need to feel safe with you.
In order for anyone to feel safe with you, they need to trust you.
In order for someone to trust you, you need to inject energy into SCALABLE touch points.
The 4 Phases of The "Arrow Of Trust"

Here's The Truth About Trust
Transcending someone from an ice cold lead to the point of no return is MUCH harder than transitioning a WARM lead to a CLIENT. YET, most people have it completely in reverse.
Hypothetical Example:
Units Of Energy Required To Convert One Cold Lead w/Outreach: 100
Units Of Energy Required To Convert One Warm Lead w/Content: 10
Every single day, you wake up with 100 UOE. Would you rather?
  1. Spend ALL 100 on ONE lead to convert them to a call = 1 Sales Call
  1. Spend 100 on 10 warm leads to convert them to a call = 10 Sales Call
And yet, you're spending most of your day on Ice cold leads that do not trust you at all.

How To Force Trust With Leverage:
You are spending most of your day on DMs/emails with cold leads who don't trust you.
You're spending just a small part of your day on leads that have been educated already.

Disclaimer: This does NOT mean we are lowering the amount of people who find out about you for the first time. We're just reducing the amount of energy it takes us to get them
Hypothetical Example:
You send cold outreach:
It takes you 1 unit of energy per cold email.
You send 1,000 emails and get 5% reply rate.
It costs you 1,000 UOE to get 50 people educated.
You post content:
It takes you 100 unit of energy per YouTube video.
You post 1 YouTube video and get 50 people to view it until the end.
It cost you 100 units to get 50 views.
In this example, content is X10 more leverage.
Same amount of traffic, at 1/10 of the time involved.
Leverage is NOT decreasing the total output. Just decreasing the input required to get to it.

How This Looks Like Practically
Content is BY FAR the most leveraged way to build exposure, and trust as a by product.
However, as we already know, content is VERY UNPREDICTABLE.
With outreach, if you send enough emails, DMs, calls, you get responses, GUARANTEED.
With content, you can do everything right, but you're a slave to the algorithms.
So, the most logical solution is to GUARANTEE that reach from outreach, but
redirecting it straight to content instead of wasting manual time on DMs/emails.
This GUARANTEES exposure, without being a slave to algorithsms.

Step 3: Scale The People Who Know + Trust You
Let's summarise everything we covered today:
Step One: You need a CONSISTENT way to generate NEW attention
  • WITHOUT you spending daily hours as the founder
  • WITHOUT you risking thousands of capital
  • WITHOUT waiting to go viral
  • WITHOUT your entire business being in the hands of an algorithm
Step Two: You need a CONSISTENT way to EDUCATE attention
Unless you want:
  • Clients that take more money AND time to deliver
  • Clients who ask for for refunds/chargebacks
  • Clients who give BAD reviews
Instead of:
  • Clients who take LESS of your tieme/money
  • Clients who buy MORE of what you sell
  • Clients who give GOOD reviews
Step Three: You need a consistent way to scale past $100k/mo
  • By this point, this has gotten you to your first $50k-100k/mo purely organically.
  • You likely have 50%+ profit margins that are ready to be deployed to scale further.
  • At this point, you actually have money (and likely case studies) that make ads work.

Take it from Sage, who added an extra $21K MRR in 10 days and collected his
first PIF for his coaching offer, after we installed a Hybrid Acquisition™ funnel.

How To Implement This Client Acquisition
Alex Hormozi has two definitions for "learning" and "intelligence"
Someone can only say they have learnt under one condition: behaviour change.
You have 3 options after watching this training:

  • Option 1: You do nothing, and your business stays in the same condition.
  • Option 2: You download this training, and implement across the next 6-12 months.
  • Option 3: You schedule a 1/1 call and I show you how we can install this in 14 days.
  • NOTE #1: You NEED to be making $5K/mo minimum to be eligible for this 1/1 call.
  • NOTE #2: You NEED to have a DM setter for our offer to work and convert the warm DMs.
You can either:
  1. You already have an appointment setter (We will train them 1/1)
  1. You don't have a setter BUT you're willing to hire one (We will help you)
  1. You are willing to BE the appointment setter. (We will train you 1/1)
That being said, let me break down how we can help you:

Deliverables Tier 1: Done-For You
Deliverable #1:
We Set-Up Our Phantom Outreach Infrastructure
First, we need the infrastructure that sustains the volume we need to scale our outreach.

Instead of using cheap or shared proxies and router hosting (which get banned all the time), we host our own private, enterprise-grade servers on the cloud.
In plain simple english, we will set up all the complicated tech so no account ever gets flagged, and the platforms can't detect you run multiple accounts (Hence the "Phantom")

Deliverable #2:
We Set-Up Your Authority Accounts

We don't touch your main account to keep its purity. Instead, we deliver aged accounts (5+ years), which are already warmed up, and optimised to attract your ICP and get them to respond to your warm outreach.
And here's the crazy thing: our Authority Accounts™ are so good, they even generate inbound leads. These are ADDITIONAL ileads to traffic from your main accounts.

Deliverable #3:
We Build Your Lead Mastersheet

We locate high quality leads that are exactly matching your dream client. Then, we crete a Mastersheet, where we triple filter them, using a combination of AI + manual labor, and just give you the cleanest ones on a platter.

Deliverable #4:
We Build Your Hybrid Multi-Login CRM

We setup the ONLY multi-login cloud based CRM that lets you sign onto as many inboxes as you want, in one centralised system where you can see ALL DMs as they come in.
This also comes with DAILY reports on KPIs relating to the campaign.

Deliverable #5:
We Assign You A Dedicated Growth VA

We assign A Growth VA™ who we personally pre-qualify on A-Grade english, train on your offer, that manages the AI machine for you, sending 500-1,000+ DMs for you, in a way that sounds like YOU.
We personally handle everything from hiring, training and onboarding them, until we assign them to YOUR campaign. We handle the Payroll and guarantee replacements.

Deliverable #6:
We Build Out Your Pre-Call Assets (Gamma Doc)

We will build out a Gamma VSL (Just like the one you're watching right now) which we will integrate into the outreach lead gen campaign we build you, to get interest & conversions.

Deliverables Tier 2: Done With You
Deliverable #7:
We Help You 1/1 With Appointment Setting

As good as warm DMs are, they are worthless, unless we have a proven process for converting 5-10% of them into qualified sales calls on your calendar.
We will work with you 1/1 to create a script & framework to turn warm DMs > Calls
  • If you're going to be the appt-setter → We will work with you 1/1
  • If you already HAVE a setter → We will work with them 1/1
  • If you don't have a setter → We will help you hire one.

Deliverable #8:
We Assign You A 1:1 Growth Consultant

We assign you a first world country, english-speaking Outreach Growth Consultant
that builds out the entire thing DFY, manages your Growth VA™, appointment setter and communicates with you.
  • Each outreach manager has MINIMUM 3+ years of industry acumen SPECIFICALLY
    on B2B high-ticket client acquisition AND must have generated at least $500,000 with seperate offers.

Deliverable #9:
Organic Content Build-Out (Calculation Isn't Possible)

As part of the Hybrid Model, you already know that us generating the attention with our warm DMs isn't enough. So, we will work with you 1/1 to create an inbound funnel and sales assets to educate and pre-sell prospects.
  • Putting a price on this is unreasonable, but how much would your ability to get a
  • X2-3 boost on your show rate
  • X2-5 boost on your close rate
  • X2-20 boost on your LTV
Probably a lot of money.

Deliverable #10:
HybriAI: Our AI Agent/s

Once we scale to 1,000+ DMs a day, we will add leverage by introducing AI Appt-Setters.
  • We will personally build out your HybriAI, (Our AI DM setter) trained on YOUR offer.
We build it SPECIFICALLY FOR YOU, with your tone and offer in mind.
It works 24/7 without the payroll of a human setter (Anywhere from $3K-10)
  • AND, the more conversations we feed it, the better it gets overtime.

Deliverable #11:
Sales Process (+ Sales Calls) Review Until 40%+ Close Rate

On top of generating AND setting the leads into calls for you, we will personally help you 1/1 refine your sales process, until you're closing at 40% minimum.
We refining your lead nurturing, script, objections, and even listening to your sales calls.

BONUS Deliverable:
In-Depth Course Content & Plug-N-Plays

99% of your results are going to come from our DFY & 1/1 work.
However, we also have in depth content for EACH of the following:
  • Mindset | Offer | Outreach | YouTube | Paid Ads | Setters | Sales | AI | Backend | Scaling

What's The Catch…? (My REAL Incentive)
  • After we deliver everything for 4-months, we're barely profitable (10-15% margins)
  • The Initial $10K investment just acts as a filter for finding serious clients vs time wasters.
  • The way we make 80-90% of our revenue is AFTER the 4-month retainer.
  • The reason we don't do this straight away is because we use the first 4 months to:
  • #1 | Validate the outreach campaign's messaging (offer, openers, ICP, VA, frameworks)
  • #2 | Validate the CLIENT to make sure it's someone we can invest in for years to come

So, If you're not here to waste our time:
  • You see the value and the ridiculous potential this lead gen campaign brings.
  • You genuinely want to work with us for YEARS, not WEEKS
Book a 1/1 call with myself below and I will show you HOW we can install this.
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PS. There is REAL Scarcity To Deliver This
We can ONLY take on 10 NEW clients every single month, because there's REAL work that goes
into building out this machine for you (No one just wakes up to dozens of educated DMs every day)

For EACH Client, We Do The Following DFY:
  • We set-up your proxies, routerhosting, DNS, Ports, etc.
  • We set-up aged Accounts (5+ years), warm them up & optimise them.
  • We scrape leads using propietary lead sources, filter & verify them.
  • We build out an unibox CRM, including all the automations & pipeline stages.
  • We source, screen, hire, onboard, train and manage a Growth VA.
  • We create multiple Gamma Docs fully DFY.
We Do The Following 1/1:
  • Set you up with a consultant that works with you 1/1.
  • We help you create an organic Inbound funnel on Youtube
  • Give you & show you how to manage our appt-booking AI Agents
  • Listen to your sales calls & give you in-depth feedback
  • Give you a full in-depth course on offers, lead gen, sales & much more.
  • I only show you this to remind you, there is REAL demand to deliver this service.
  • Only 10-20% of our revenue comes from new clients, so we don't NEED a lot of new clients.
  • We would rather work with a few premium clients and constantly get them insane results.
  • That's why we specifically cap it at 10 new clients every single month.

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